Ins & Outs has extensive experience in higher education, having worked with more than 60 higher education institutions around market research and analysis, marketing strategy, branding, enrollment and retention strategies, resource and price optimization, modeling and forecasting for enrollment/financial aid/retention, target market identification, targeted marketing, program rationalization, optimization and opportunity identification, competitive differentiation and positioning, technology/content delivery strategies, and more.

Ian Symmonds & Associates, is a research, strategy, and creative firm focused exclusively on the unique needs of the private education sector. They contribute thought leadership, cultural scanning, best practices, and future thinking to the industry.  They offer a full range of services for the education sector, from strategic planning, strategic marketing planning, enrollment feasibility and market analysis, strategic enrollment management, leadership and governance, visioning, branding and identity, and institutional positioning.