Blandair Park. Can you even imagine a worse name for a park?

When we were asked to create a branding/wayfinding program for this premier
regional park in Howard County, Maryland my first effort was to get the name
changed. Nothing doing.

So we dug in to the project and during preliminary sketches we began playing
with the ‘land’ and the ‘air’ parts of Blandair. Parks are land and air.
But there was that ‘B’…so we made it a verb/wordmark and gave it the
sizeable task of educating and encouraging those who attended the park. Once
integrated into the signage, the program came together.

I hope you will agree, the air in this park is now far from bland.
B Curious, check it out here.